CONTENT MODERATION POLICY

I. PURPOSE AND SCOPE

This policy is intended to establish the moderation standards, review processes, implementation guidelines, consistency principles, and quality assurance criteria for all travel service attribute content submitted to iGuide.ai from suppliers or affiliate partners covering all industries/sectors.

II. GENERAL PRINCIPLES

Accuracy and transparency: All information must be factual, truthful and not misleading/ambiguous to tourists.
Clear origin: Prioritize information from official/verified sources or responsible authorities.
Complete and consistent: Information fields must be clearly stated, correctly formatted, and consistent across the system.
Security & Legal: Do not violate applicable laws/regulations; respect personal information and data.
Ethics & Customer Safety: Do not post discriminatory, harmful, or false content about prices, security, or health.

III. REVIEW PROCESS

1. Receive requests and documents

The system only accepts content that meets the required format: complete fields, no fields missing key elements.
Automatically check format; warn if information is missing or structured incorrectly.

2. Check and verify information

Check documents: Compare registration/business/service information with business certificate, industry license, official website.
Media check: Review format, image quality, verify location (real photos, streetview, walkthrough videos…).
Check policies & conditions: Check special content (prices, offers, promotions, cancellation/payment) against relevant terms of supply/documents.
Attribute Check: Compare each attribute group against the system catalog, ensuring there is no unapproved extra/additional content.
Ethical/Legal Review: Periodic review (auto/manual), filtering of sensitive content, violating keywords, warnings.

3. Check against standards & approval

Evaluate all attribute criteria; in case of unverifiable cases, additional/mandatory evidence/commitment is required.
Use the checklist to review each industry category and attribute in depth.
Provide additional physical evidence (if required: photos, videos, supporting documents; or contact the business/representative directly for verification).

4. Feedback & Updates

Clearly state the reason for refusal (if any), request additional information/evidence.
Feedback/edit between review rounds; ask submitter to reconfirm commitment if material data (price, benefits, safety features, prizes…) is modified.

IV. REVIEW STANDARDS

1. Organization/business/supplier information

Name, code, representative must be correct and match the business registration/legal certification documents.
Official account verified by contract or statement reconciliation.
Business Description: Correct length, concise, absolutely no exaggeration/false advertising.
Media: High quality photos/videos, correct format, no third party watermarks or offensive content.
Address, contact: Can be located on Google Maps or provide full address fields; phone number, email, actual operating website; valid social media links.
Year of establishment: Year format (yyyy), ensures logic compared to operating history.

2. Service information & specialized attributes

a. General information

Service name, description, highlights: Short, clear, highlight core values, avoid vague/overly promotional language.
Price, unit of calculation: In accordance with public announcement or reconciliation contract, with price application policy (listing, promotion, combo...).
Duration, schedule of operation: Logical with the nature of the service and the opening time of the price list.
Include & not-include: Be clear and transparent to avoid misunderstandings.
Cancellation, payment, and supplement policy: Complete, clear, in easy-to-understand language, and in accordance with the law.

b. Specialized attributes/service features

Full comparison with iGuide.ai's published attribute list (by type: accommodation, food, tours, activities, transportation, entertainment...)
Correct corresponding format fields: Checkbox, text, number, media.
Amenities, features: Proof check (if actual operation is required – actual photos, video verification, certification,...)
Titles/Awards: Verify sources (official website, confirmation letter, compare with lists from reputable agencies such as Michelin, Ministry of Culture, iGuide Choice…)
Safety, accessibility, and environmental features: Guaranteed to be real/verified (via photos, certifications, regulatory links, etc.)
Additional services, add-ons, promotions, preferential policies: Specify exact application times, limited conditions (if any).

c. Price and payment information

Compare prices/price fields with market research tools, or contract commitments.
Verify payment method, deposit policy, refund/cancellation, fee refund.
Offers and promotions must have detailed terms and conditions to avoid misleading consumers.

d. Legal and ethical conditions

Do not publish/accept content that goes against the law on tourism services, customer rights protection, consumer protection and animal protection.
No discrimination (gender, age, ethnicity, origin…)
Do not disclose personal data other than those required and permitted by the system.
All sensitive content (security, health, fire prevention, environmental safety...) should only be obtained from licensed sources, actual surveys or confirmed by competent authorities.

V. REVIEW PROCESS

Censorship with new service:

Step 1: Check business information (name, code, representative) and license.
Step 2: Review business description and hotel description (compare actual if available).
Step 3: Verify that the logo image, banner image, and actual room image are in the correct format and have not been tampered with/distorted.
Step 4: Compare the widget/attribute with the iGuide.ai system standard catalog.
Step 5: Check the listed price with the website or contract.
Step 6: Evaluate the listed awards/honors (check the accompanying award/certificate website).
Step 7: Compare cancellation, payment, and promotion policies – check for specific validity and conditions.
Step 8: Ethical/Legal Assessment: Ensure no discriminatory content, no safety/pricing misrepresentations, and compliance with accessibility regulations (e.g. disability support).
Step 9: Summarize the signs of violation/error and send a final update or confirmation request before approving the display on the system.

VI. EVALUATION & FEEDBACK SYSTEM

Automated Rating: Provisional scoring system based on attribute completeness/correctness/applicability.
Random Testing: Randomly sample real-world testing, contact customers/users to validate experience/advertisement comparisons.
Feedback Channel: Allows feedback from partners, tourists about content discrepancies/ambiguities – all are recorded and reviewed to improve the process.
Update & Improve: Periodically update standards and procedures based on real-world feedback, changes in industry standards, regulatory changes and market needs.

VII. RISK MANAGEMENT AND PARTICULARLY SENSITIVE ISSUES

Price, security, health, etc.: Any content/attributes related to price, security, health, promotions or benefits require secondary verification (by contract, actual photos, or third-party confirmation).
Content related to children, people with disabilities, pets, animals, etc.: Must strictly comply with special regulations on ethics & law.
Violations: Thoroughly check and strictly handle any false, misleading, or non-transparent attributes regarding customer benefits.

VIII. STORAGE AND CONTROL

Store a log of each moderation session/edited content.
Ensures the ability to retrieve, report, and audit content history at all times.

IX. COMMITMENT & DECLARATION

All organizations and individuals submitting information to iGuide.ai agree to be responsible for all information, attributes, and evidence provided and accept random checks at any time.

This document is a mandatory standard FOR ALL industry-specific property review activities on iGuide.ai. Any special cases require review from management/industry experts.